On Internal Virality

Activating internal champions to drive virality

Linktree taught me that viral coefficients aren’t driven by each user referring 1.4 others; they’re driven by 1 in 10 individuals telling another 14 people about the product.

As a long-time Superhuman user, I noticed a rapid improvement in shipping pace in the last 12 months. That culminated in a product moment that turned me from a happy customer to a vocal promoter of the product again, for the first time in years.

Dictating emails on my walk to the tram in the morning, then quickly transforming the dictation into an email in my tone of voice in seconds, is a truly magical user experience for someone who hates how much time they spend on email.

So magical that I had to tell my whole team about it, multiple times….

Find your product's super users, then give them the tools to become brand ambassadors within their company.

Links of the week

Mark Carney is having a moment, so I’ll take the opportunity to resurface this fantastic interview, as well as his book Values, which I’d highly recommend:

On storytelling:

I’ve linked Joe Henrich many times before in this newsletter, but this is my favourite interview yet. It sits squarely in the Venn diagram of my two loves: social & cultural history (where we’ve come from) and technology (where we’re going):

This aged well: