Product Demo: Gabe's Creative Intelligence Platform MKULTRA

Gabe Hutcheon from Exposure demos the product he built to automate and enhance his ad agency's work

Gabe from Exposure can’t write code. He built an entire creative intelligence platform anyway.

Using Claude Code, he turned two years of ad performance data and thousands of customer conversations into a system that does the thinking his team used to do manually.

In this video, he demos the product and shows what he built step by step…

The core of the platform is consumer intelligence. It sends agents to scrape Reddit forums, TrustPilot reviews, and anywhere else customers talk honestly. Then it buckets those people into detailed psychographic personas, each with demographic snapshots, emotional states, and the exact language they use when they’re frustrated, hopeful, or ready to buy.

For one client, a men’s hormone clinic, it surfaced hooks like “I was nearly 40, depressed, and felt like crap” directly from real patient conversations. A copywriter sitting in a room couldn’t invent that line, it came from listening at scale.

It goes deeper than personas. The tool pulls two years of top-performing ads into Google Gemini and runs frame-by-frame breakdowns: what colours the talent is wearing in the first three seconds, what location they’re in, recurring visual patterns across winners. When a copywriter finishes a script, they hit a review button and the system checks it against all of that historical performance data, flags weak CTAs, and suggests stronger alternatives grounded in what’s actually worked.

Then there’s competitive intelligence. It connects to Meta’s ad library, watches competitors’ longest-running ads, transcribes them, and identifies which concepts multiple brands are testing heavily. It also spots the white space, the angles competitors aren’t touching that the research says are worth testing.

And finally creator sourcing. Linktree asked Gabe to find 20 podcast creators in America with Linktree in their bio. That task used to take four people working full-time for two weeks. His tool did it in 15 minutes. It built a dashboard with average video views from each creator’s last 10 posts, embedded their content, linked their profiles, and generated personalised outreach messages. His team just copies the message and sends it.

He got here by recording himself talking for an hour about every problem in his agency, feeding that transcript to Claude, and asking it to build.

His advice for anyone starting: stop writing half-sentence prompts. Explain what you actually need. The quality of the output is proportional to the effort you put into describing the problem.

If you’ve built something and want to share it with the world, email me, I’d love to hear about it.