I agree there are so many opportunities in the new parent world, but the thing that becomes so apparent in the lead-up and post-having babies is that this is a space ruled by ideologies, belief systems and individual experience. The very idea of one-size-fits-all in pregnancy and parenting is ironically divisive ha. The other thing that becomes more true the further along the journey is how little, rather than how much, stuff you actually need to get through :)
Congrats on making partner Jax! Agree the trusted brand opportunity in baby / new mother world is big. A lot of very passionate communities (FB pages, podcasts, email newsletters) supporting mothers but monetising in small ways and attention landscape seems fragmented. The market would likely be very receptive to a Food52 approach (content + community + product) strategy to build the trusted brand.
I agree there are so many opportunities in the new parent world, but the thing that becomes so apparent in the lead-up and post-having babies is that this is a space ruled by ideologies, belief systems and individual experience. The very idea of one-size-fits-all in pregnancy and parenting is ironically divisive ha. The other thing that becomes more true the further along the journey is how little, rather than how much, stuff you actually need to get through :)
Great post as always, and congratulations on becoming Partner Jax.
Congrats on making partner Jax! Agree the trusted brand opportunity in baby / new mother world is big. A lot of very passionate communities (FB pages, podcasts, email newsletters) supporting mothers but monetising in small ways and attention landscape seems fragmented. The market would likely be very receptive to a Food52 approach (content + community + product) strategy to build the trusted brand.
Congratulations Jax on making partner!